Author Archives for Lowell Brown

Social Marketing Success Starts with Setting Goals

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Are you seeing the results you hoped for from your social media marketing efforts? Are you having trouble measuring your social marketing ROI (return on investment)? In this article, I’ll explain why so many people answer “no” to the questions above and I’ll offer strategies you can take to avoid this frustration.


Is Google+ Useful or a Waste of Time?

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It’s always a question I get asked. What social media platforms should I be using? More recently, I’ve had numerous clients and prospects asking “What do you think about Google+? Is it worth it, or a waste of time?


Facebook Image Size Cheat Sheet for 2017

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Facebook is continually changing their user interface and adjusting company Page template designs. Plus, with so many different image sizes on the platform it's hard to keep track of what size image you might need when you are creating your social me post graphics. We've created this handy cheat sheet to help you save time.


4 Recent Changes To Instagram – What You Need To Know

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Our favourite social media platform, Instagram, has been aggressively releasing new features and tools the past few months. In this blog post I’ll explain four recent changes to Instagram that you need to know about. Think of the creative ways you can put these changes to work for your business. How will these creative features help you build your brand’s awareness, increase engagement with clients and bring more leads to your business?


5 Reasons Why Buying Facebook Fans Is A Bad Idea

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When starting social media marketing initiatives, many business owners focus on ROI (Return on Investment). That’s a good thing, but sometimes hard for many to do accurately. It’s easy to focus on the obvious metrics: growth of fans, followers, likes, shares, recommendations, views, comments etc. Many people seem hung up on overall numbers and lose... View Article