Are you seeing the results you hoped for from your social media marketing efforts? Are you having trouble measuring your social marketing ROI (return on investment)? In this article, I’ll explain why so many people answer “no” to the questions above and I’ll offer strategies you can take to avoid this frustration.
Author Archives for Lowell Brown
It’s always a question I get asked. What social media platforms should I be using? More recently, I’ve had numerous clients and prospects asking “What do you think about Google+? Is it worth it, or a waste of time?
Facebook is continually changing their user interface and adjusting company Page template designs. Plus, with so many different image sizes on the platform it's hard to keep track of what size image you might need when you are creating your social me post graphics. We've created this handy cheat sheet to help you save time.
Our favourite social media platform, Instagram, has been aggressively releasing new features and tools the past few months. In this blog post I’ll explain four recent changes to Instagram that you need to know about. Think of the creative ways you can put these changes to work for your business. How will these creative features help you build your brand’s awareness, increase engagement with clients and bring more leads to your business?
When starting social media marketing initiatives, many business owners focus on ROI (Return on Investment). That’s a good thing, but sometimes hard for many to do accurately. It’s easy to focus on the obvious metrics: growth of fans, followers, likes, shares, recommendations, views, comments etc. Many people seem hung up on overall numbers and lose... View Article
A client of mine, Fulcher Model & Talent Agency recently posed a question to me about how to use a hashtag (#) vs. using mentions (@) on Twitter. Specifically their question was: I know about hashtags and “@” mentions, but when, for example our actors book a commercial or other work and want to talk/brag about... View Article
Instagram fans, I’ve got some great news for you. This week Instagram released two new features for its iOS and Android applications. The first change is a pretty big one and one that many users have been craving for a long time. How many times have you made a post only to notice there is... View Article
You’ve likely noticed some striking changes over the past couple years with how all the social platforms look – both on mobile and desktop. There has been a trend that’s slowly developed over the past year to make desktop interface design very similar to a mobile experience. So what does this mean? Overall navigating around is... View Article
You may be late to the social media party…but that’s okay. Maybe you have avoided social media because you think it’s going to be too hard or take too much time. Maybe it’s just something you don’t think is going to benefit your business. Maybe the bigwigs in your company are opposed it…and you’re trying... View Article
Are you seeing the results you hoped for from your social media marketing efforts? Are you having trouble measuring your social marketing ROI (return on investment)? In this article I’ll explain why so many people answer “no” the questions above and strategies you can take to avoid this frustration. Set Your Goals One of the... View Article