Are you seeing the results you hoped for from your social media marketing efforts? Are you having trouble measuring your social marketing ROI (return on investment)? In this article, I’ll explain why so many people answer “no” to the questions above and I’ll offer strategies you can take to avoid this frustration.
Social Media – How To
We can all agree by now that Facebook Ads are a must for almost any business. If you want to get your posts and company seen, you have to be willing to invest some money to get the reach for your posts. Facebook has provided marketers with several different options when it comes to creating ads. Different sizes, styles and where and how they appear. It can get very confusing. What's a bit more frustrating is that you often don't know what size image(s) you need until you start creating your ads. To save time and frustration we've created this handy cheat sheet to help you.
Facebook is continually changing their user interface and adjusting company Page template designs. Plus, with so many different image sizes on the platform it's hard to keep track of what size image you might need when you are creating your social me post graphics. We've created this handy cheat sheet to help you save time.
A client of mine, Fulcher Model & Talent Agency recently posed a question to me about how to use a hashtag (#) vs. using mentions (@) on Twitter. Specifically their question was: I know about hashtags and “@” mentions, but when, for example our actors book a commercial or other work and want to talk/brag about... View Article
As a Google+ user, you can now create a custom URL that links directly to your Google+ page. A URL stands for Uniform Resource Locator and is a specific number spring used to define a resource location on the Internet. A custom URL is a shorter and much easier to remember web address. With a... View Article
Twitter, one of the most widely-used social networking platforms today is the mastermind behind the hashtag system. The term “hashtag” has become well-known in the online community and has been adopted by other websites such as Facebook, Google+, and Pinterest. Hashtags have quickly become a part of popular culture. Knowing when and how to use... View Article
Pinterest is a photo-sharing platform that allows users to create and manage photos on virtual bulletin boards. It provides a place where users can search for, discover, and store other people’s content. Unlike other photo sharing websites, Pinterest functions solely by the use of visuals. A user cannot share something on Pinterest unless an image or a video is involved.... View Article
With over 225 million users, LinkedIn is the world’s largest professional networking website. LinkedIn connects students and business professionals to a world with endless opportunities. Members can network with professionals, find jobs, and search for potential clients. LinkedIn members have the option to create a personal profile and a company page. In order to create... View Article
Yelp.ca is a social networking, user review and local search web site. “Yelp is an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know. Yelp is the fun and easy way... View Article