When was the last time you looked over your various social media account profiles? I'm referring to both your personal as well as business accounts. Let me say that again - both personal AND business. Why both? Why is this important? Isn't it enough that you just have an account setup?
Social Media Marketing
Are you seeing the results you hoped for from your social media marketing efforts? Are you having trouble measuring your social marketing ROI (return on investment)? In this article, I’ll explain why so many people answer “no” to the questions above and I’ll offer strategies you can take to avoid this frustration.
When starting social media marketing initiatives, many business owners focus on ROI (Return on Investment). That’s a good thing, but sometimes hard for many to do accurately. It’s easy to focus on the obvious metrics: growth of fans, followers, likes, shares, recommendations, views, comments etc. Many people seem hung up on overall numbers and lose... View Article
Instagram fans, I’ve got some great news for you. This week Instagram released two new features for its iOS and Android applications. The first change is a pretty big one and one that many users have been craving for a long time. How many times have you made a post only to notice there is... View Article
If there is any place to advertise today, it’s on Facebook. It is the single largest online market place in the world today. Costing as little as $5.00 a day, you’re able to effectively market your business offerings to a global audience. The key to advertising on Facebook is to understand the different performance parameters and how you must design your ads for... View Article
As social media marketing is continuously evolving, the way people are using social media is constantly changing. If you’re a social media manager for your business, it’s important to know key statistics such: where does your target audience spend most of their time online?; how much time are they spending on these platforms?; and what... View Article
Social media is an incredibly fast moving industry. It is literally impossible to stay on top of every relevant story in the industry. So how do you stay up-to-speed with the most important social media news? We’ll let you in on our go-to resources for the latest social media changes. Social Media News Sites... View Article
Match Your Social Media Objective With The Most Effective Social Media Platform Objective: Improve SEO Google+ and YouTube are two social media platforms that can improve your SEO results. Google+ is by far the most popular search engine in the world [searchengineland]. The content within your Google+ profile will be indexed by Google and searchable... View Article
You might already have a good grasp of how to best grow your audience on Facebook and Twitter. After all, these dominant social media channels have existed for around a decade. But what about newer social media websites like Pinterest? What are some strategies to attract the right people to your Pinterest page? Pinterest is... View Article
Effective social marketing begins with setting goals for your business. How you measure these goals is absolutely fundamental to the success of your social media marketing strategy. There are many social media analytical tools available on the web, however, most come at a monthly fee. If you’re looking for budget friendly analytical tools, we’ve already... View Article