There are over 300 million Instagram users that are active every single month. Instagram has become a place where businesses can streamline their brand, network with potential customers, build customer loyalty, and so much more. While on Instagram, people share photos and videos that tell more about their business and brand. Instagram has taken the business world by storm and perfectly complements any marketing plan.
When was the last time you looked over your various social media account profiles? I'm referring to both your personal as well as business accounts. Let me say that again - both personal AND business. Why both? Why is this important? Isn't it enough that you just have an account setup?
Until recently, Hootsuite offered a free version; however, now their free plan limits the number of posts that can be scheduled in advance. Since our company’s process is to help clients plan a content schedule a month in advance, it is more efficient to use a platform that has the capability to schedule thirty days out and still offers the lowest price possible.
When starting social media marketing initiatives, many business owners focus on ROI (Return on Investment). That’s a good thing, but sometimes hard for many to do accurately. It’s easy to focus on the obvious metrics: growth of fans, followers, likes, shares, recommendations, views, comments etc. Many people seem hung up on overall numbers and lose... View Article
As social media marketing is continuously evolving, the way people are using social media is constantly changing. If you’re a social media manager for your business, it’s important to know key statistics such: where does your target audience spend most of their time online?; how much time are they spending on these platforms?; and what... View Article
Social media is an incredibly fast moving industry. It is literally impossible to stay on top of every relevant story in the industry. So how do you stay up-to-speed with the most important social media news? We’ll let you in on our go-to resources for the latest social media changes. Social Media News Sites... View Article
Effective social marketing begins with setting goals for your business. How you measure these goals is absolutely fundamental to the success of your social media marketing strategy. There are many social media analytical tools available on the web, however, most come at a monthly fee. If you’re looking for budget friendly analytical tools, we’ve already... View Article
You’ve likely noticed some striking changes over the past couple years with how all the social platforms look – both on mobile and desktop. There has been a trend that’s slowly developed over the past year to make desktop interface design very similar to a mobile experience. So what does this mean? Overall navigating around is... View Article
Do you want to boost your social media marketing strategy to increase web traffic and generate more leads for your business? Do you want to stay ahead of your social competition? Supercharge your social media marketing strategy with these tips from the pros: 1. Schedule posts just before or after the hour When you’re scheduling... View Article
You don’t have to be a graphic designer to create stunning images for your social media channels. It’s now easier than ever to design your very own images (for free!) on the web. We’ve put together a list of our favourite resources to create professional-grade graphics for your social media pages. 1. PicMonkey The... View Article