A client of mine, Fulcher Model & Talent Agency recently posed a question to me about how to use a hashtag (#) vs. using mentions (@) on Twitter. Specifically their question was: I know about hashtags and “@” mentions, but when, for example our actors book a commercial or other work and want to talk/brag about... View Article
Twitter speaks its own language, one that can be baffling to new users. However, I would argue that Twitter is one of the most powerful marketing tools in the social media sphere. With that being said, if you’re on Twitter or considering joining for that matter, it’s absolutely crucial that you understand the basics of... View Article
Twitter, one of the most widely-used social networking platforms today is the mastermind behind the hashtag system. The term “hashtag” has become well-known in the online community and has been adopted by other websites such as Facebook, Google+, and Pinterest. Hashtags have quickly become a part of popular culture. Knowing when and how to use... View Article
Where are you going with your social media efforts? If you can’t answer this question with confidence, then this article is for you. These days, most brands and businesses realize the importance of having a social presence: we know that we should “be on” Facebook, Twitter, and LinkedIn, but we’re not quite sure where these... View Article
It’s 2012, the year of the dragon. Isn’t it about time you fired up your social marketing strategy? If you’re not already leveraging social sites like Facebook, Twitter, LinkedIn and YouTube to communicate with your audience, you’re missing out on a huge business opportunity. As most of our personal and professional lives move online, it’s... View Article
We are pleased to announce that Lowell Brown, CEO & Creative Director of Insight Design & CEO of Going Social will be speaking at an upcoming event - Get Down to Business: Cracking the Code on Social Media for Small Business. This FREE event is being produced by Lisa Kember, Regional Development Director at Constant Contact.