There are over 300 million Instagram users that are active every single month. Instagram has become a place where businesses can streamline their brand, network with potential customers, build customer loyalty, and so much more. While on Instagram, people share photos and videos that tell more about their business and brand. Instagram has taken the business world by storm and perfectly complements any marketing plan.
Recently, Instagram began allowing users to switch their account from a regular Instagram account to a business account. There are positives and negatives to making this change (keep reading and you will see why), however, we first want to show you how to make the switch!
Simply go to your profile, and under account settings, you will see an option called “Switch to Business Profile”. Click that!
Next, you will be asked to log into Facebook within the app.
You will then connect your account to the Facebook account.
(Note, you must have a Facebook Business Page to create a Business account on Instagram.)
You must already be an administrator of the page you want to connect. Facebook will ask you a few questions, such as which information you want to take from the Facebook page.
You are finished! It was that easy! You now have a Business Instagram account.
What are the best features about an Instagram business account?
Firstly, you will now have a contact button that appears on your profile. When a user clicks on it, they will have the option to email you, call you, or find your location on a map.
Secondly, you now have an overall view of your posts by going to your profile and selecting the Insights icon, which is located at the top right of the screen.
Thirdly, creating ads is easier than ever with a business account. You can access them through Facebook advertising.
Why would you not want to switch to an Instagram business account?
Firstly, you will be labelled as a business account. That’s not always a bad thing, however it may make people see you as a business, rather than on social media to build relationships.
Secondly, if you make the switch, you become Instagram’s primary target market, and you need to pay. This may cause you to say goodbye to your organic reach. They no longer want you to receive free business, they now want to you to pay for it through advertisements.
Thirdly, you may lose visibility. For example, do not notice on Facebook that your personal profile receives more reach than your business one? This is the same for Instagram.
There are both pros and cons to converting your Instagram account to a business account. Although it can be extremely beneficial, there still are some cons you may want to consider. For more information on marketing your business on Instagram, contact us today!