Tag Archive: social media marketing

4 Recent Changes To Instagram – What You Need To Know

Posted on September 22, 2015 By

Our favourite social media platform, Instagram, has been aggressively releasing new features and tools the past few months. In this blog post I’ll explain four recent changes to Instagram that you need to know about. Think of the creative ways you can put these changes to work for your business. How will these creative features help you build your brand’s awareness, increase engagement with clients and bring more leads to your business?

5 Reasons Why Buying Facebook Fans Is A Bad Idea

Posted on January 27, 2015 By

When starting social media marketing initiatives, many business owners focus on ROI (Return on Investment). That’s a good thing, but sometimes hard for many to do accurately. It’s easy to focus on the obvious metrics: growth of fans, followers, likes, shares, recommendations, views, comments etc. Many people seem hung up on overall numbers and lose... View Article

Ask The Expert – How To Use Hashtags And @Mentions

Posted on November 25, 2014 By

A client of mine, Fulcher Model & Talent Agency recently posed a question to me about how to use a hashtag (#) vs. using mentions (@) on Twitter. Specifically their question was: I know about hashtags and “@” mentions, but when, for example our actors book a commercial or other work and want to talk/brag about... View Article

5 Tips For Better Performing Facebook Ads

Posted on October 24, 2014 By

If there is any place to advertise today, it’s on Facebook. It is the single largest online market place in the world today. Costing as little as $5.00 a day, you’re able to effectively market your business offerings to a global audience. The key to advertising on Facebook is to understand the different performance parameters and how you must design your ads for... View Article

Social Media Facts Every Marketer Should Know

Posted on September 26, 2014 By

As social media marketing is continuously evolving, the way people are using social media is constantly changing. If you’re a social media manager for your business, it’s important to know key statistics such: where does your target audience spend most of their time online?; how much time are they spending on these platforms?; and what... View Article

How to Stay Up-to-Date With Social Media Changes

Posted on September 12, 2014 By

Social media is an incredibly fast moving industry. It is literally impossible to stay on top of every relevant story in the industry. So how do you stay up-to-speed with the most important social media news? We’ll let you in on our go-to resources for the latest social media changes.   Social Media News Sites... View Article

5 Strategies to Grow Your Pinterest Audience

Posted on August 15, 2014 By

You might already have a good grasp of how to best grow your audience on Facebook and Twitter. After all, these dominant social media channels have existed for around a decade. But what about newer social media websites like Pinterest? What are some strategies to attract the right people to your Pinterest page? Pinterest is... View Article

Top (Free) Social Media Analytical Tools

Posted on August 8, 2014 By

Effective social marketing begins with setting goals for your business. How you measure these goals is absolutely fundamental to the success of your social media marketing strategy. There are many social media analytical tools available on the web, however, most come at a monthly fee. If you’re looking for budget friendly analytical tools, we’ve already... View Article

How (And Why) to Create Your Own LinkedIn Group

Posted on July 25, 2014 By

Let’s start by addressing the question: “What is a LinkedIn group?” LinkedIn groups provide a place for like-minded professionals to share discussions, make business contacts, and establish themselves as industry leaders. Actively participating in groups discussions on LinkedIn is a great way to expand your reach and build brand credibility. You can easily get started... View Article