By Lowell Brown
Case Study – Jonathan Preskow Catering Inc.
Insight Design was hired by Jonathan Preskow Catering Inc. to create and manage various online marketing campaigns. One aspect of JP Catering’s online marketing initiatives is their monthly newsletter – The Monthly Drizzle.
Insight Design assisted JP Catering by creating a customized newsletter template using Constant Contact, a online services specializing in email marketing and online survey solutions for small businesses, associations, and nonprofits. We designed a newsletter template consistent with JP’s web site brand, organized monthly newsletter content, established email list building strategies and developed creative advertisements catered to niche targeted audiences.
In two short months, we were able to more than double overall traffic to the JP Catering website, established an online marketing plan to promote company services and boosted overall sales for the company.
In our case study, we first measured overall site traffic from the previous 6 months activity on the site. Specifically we looked at the Unique Visitors, Monthly Site Visitors and Average Monthly Page View totals. This allowed us to establish a base to measure our marketing initiatives against.
Our first email marketing campaign showed an incredible change in online activity. Monthly unique visitors boosted by 72%, Monthly Site Visits boosted by 74% and Monthly Page Views boosted by 54%!
Within the Constant Contact system we were also able to track various statistics related to the email campaign itself. Our reports indicated that 47% of contacts received and viewed the email newsletters (the average is 37%). 35.7% of contacts clicked from the email the their website – www.jpcatering.ca (the average is 8.9%).
These stats allow us to measure the impact email marketing had on site traffic and business activity and also provides a basis for us to compare against future campaigns. Insight Design continues to work with JP Catering Inc. each month to develop and design monthly newsletters, targeted announcements and establish creative promotions to drive repeat sales.