What You Need To Know About LinkedIn Company Page Changes

LinkedIn has announced a revamp of Company Pages to make it easier for brands, institutions and organizations to foster constructive conversations with LinkedIn’s community. Read on to learn about the recent changes....

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How To Use IGTV – Instagram’s Long Form Video App

What makes IGTV an interesting option for sharing creative video? How does it work? Should you use this new video sharing tool? Find out the answers to these questions and the top ways to use IGTV to promote your brand and business in this post. Read on....

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How to Cleanup your Facebook Profile and Privacy Settings

There has been a lot of publicity about what private information is shared with third party companies. So I decided to do a little cleanup and review of my own Facebook profile settings. Check out what I discovered....

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Instagram Announces Hashtag and Profile Links in account Bio

Instagram Announces Hashtag and Profile Links in account Bio.
What exactly does this mean and how should you make use of these features?
Keep reading to find out my top tips....

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5 Facebook Reach Hacks To Improve Visibility Of Your Posts

It’s no secret. Organic reach on Facebook is at an all-time low. Many people are seeing a reach of around 2% - 6% or lower. Yes. The reality of organic posting on your Facebook page is that only a small number of the people who have liked your page...

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Everything You Need to Know About A Business Instagram Account

There are over 300 million Instagram users that are active every single month. Instagram has become a place where businesses can streamline their brand, network with potential customers, build customer loyalty, and so much more....

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Social Account Audits – Why it’s important

When was the last time you looked over your various social media account profiles? I'm referring to both your personal as well as business accounts. ...

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4 Social Management Software Platforms Reviewed

Social media scheduling apps were designed to alleviate some of the stress and time it takes to manage posting across multiple social media accounts. What follows is a quick review of the features of some of the top platforms and their corresponding pricing levels...

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Social Marketing Success Starts with Setting Goals

Are you seeing the results you hoped for from your social media marketing efforts? Are you having trouble measuring your social marketing ROI (return on investment)? In this article, I’ll explain why so many people answer “no” to the questions above and I’ll offer strategies you can take to avoid this frustration....

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Is Google+ Useful or a Waste of Time?

It’s always a question I get asked. What social media platforms should I be using? More recently, I’ve had numerous clients and prospects asking “What do you think about Google+? Is it worth it, or a waste of time?...

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