How to Create a Pinterest Account for Your Business

Pinterest is a photo-sharing platform that allows users to create and manage photos on virtual bulletin boards. It provides a place where users can search for, discover, and store other people’s content. Unlike other photo sharing websites, Pinterest functions solely by the use of visuals. A user cannot share something on Pinterest unless an image or a video is involved. When something is shared on Pinterest, each bookmark is called a pin. When a user shares someone else’s pin on Pinterest, this is called a repin. Multiple boards are created to organize a user’s pins by topic.

According to Social Media Today, Pinterest is the top converting social media site for “Top of the Funnel” advertising. Pinterest buyers spend more money, more often, on more items than any of the top five social media websites. It is also worth noting that 80% of Pinterest pins are repins, which means the chances of your images being repinned are high.

Pinterest has been named as one of the fastest growing websites in history. It is now one of the hottest new social media websites for small businesses and non-profits. If you’re a business owner who has yet to venture into the Pinterest world, you should highly consider creating a business account to showcase your products and/or services. To set up your Pinterest company page, follow these simple steps below:

Step 1: Go to https://pinterest.com/business/create/

You will be directed to the homescreen, which is a form that you will need to fill out.

Step 2: Read the “Terms & Conditions” and check off “Accept Terms” and press “Create Account”

Step 3: To get started, you need to follow a minimum of five people. On the left, choose what you are interested in and then look for people you are interested in following.

Step 4: Once that is complete, you will need to verify your website.

You will be redirected to this page. Click “Download the HTML verification file.” Once downloaded, you will need to login in the back-end of your website and ensure that this file has been uploaded. Once you have uploaded it, press “Click here” under the third steps of instructions.

If your website was successfully verified, the above message will appear and your Pinterest is officially set up!

Step 5: Start following people, setting up boards, pinning and liking pictures!

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Social Influence Academy brings you a 6 part video series that will provide you with how-to demos for Pinterest business marketing success. These online video training programs will walk you through setting up your own company Pinterest page and you’ll learn techniques for profile success strategies along the way. After completing the training programs, you will understand exactly how Pinterest works and why having a Pinterest business page will benefit your company. Register today to learn how to become a Pinterest marketing expert!

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