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Social Media - How To

By Lowell Brown

How to Shorten URL’s for Google Plus Pages

As a Google+ user, you can now create a custom URL that links directly to your Google+ page. A URL stands for Uniform Resource Locator and is a specific number spring used to define a resource location on the Internet. A custom URL is a shorter and much easier to remember web address. With a shorter URL, you can easily share your Google+ page and avoid the difficult-to-remember long numerical string.

An example of a typical Google+ URL: Lowell Brown, CEO of Going Social

Now, if we took this Google+ profile and claimed a custom URL, we might end up with something like:

Before claiming your custom URL for your Google+ page, you must ensure that your business page is either a verified local business or has a linked website. As a side note, when you link to your webpage, you can use Google+ Direct Connect to increase your search visibility in Google. To demonstrate, users can type into Google search the “+” symbol before a brand name and be linked directly to that brand’s Google+ page.

As soon as you meet the eligibility requirements you can get started creating your custom URL with these four easy steps:

Step 1: Sign into your Google+ profile and click on “Profile” in the main menu.

Step 2: 2.Click the About tab, and under Links > Google+ URL, click Get URL.

Step 3: Google+ will assign you a custom URL which you cannot change. You can however add letters or numbers as you wish.

Step 4: When you are happy with your new URL, you must agree to the Terms of Service and click “Change URL”. If prompted for mobile verification, follow the instructions and you’ll be given a code to verify. Note that once you “Confirm Your Choice” you will be unable to request a new URL.

Remember that you cannot change the URL itself, but you can edit the punctuation and diacritics of the custom URL. To edit the URL:

  • Go to the “Links” section of your Google+ page
  • Make your desired edits in the editing box


Simple enough isn’t it? Let us know if you’ve created a custom URL for your Google+ page and feel free to share it in the comments!


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