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Real Estate Marketing

By Lowell Brown

Video Marketing Guide For Realtors In 2022

Whether you’re a buyer, seller, or simply a real estate marketer, you understand the value of having a strong, credible, and appealing profile for your target audience. It is vital to market your business successfully and find ways to outperform your competitors in such a competitive industry.

The only thing left is to think about creative ways for realtors to promote their listings and develop an online presence. As a result, video marketing is the perfect medium for improving and enhancing real estate marketing. Most successful video marketing campaigns include many aspects to convert better than text and improve the entire user experience.

Why Is Video Marketing Important for Realtors?

Houses and property are the primary product you offer as a realtor. But it is the personal connections and relationships you have with the clients that allow you to sell.

Realtor video marketing is vital for every real estate professional trying to expand their clients and, as a result, their career to new heights.

Real estate video marketing aims to promote realtors on a more intimate, human level than what is generally presented at an agency level. In reality, making videos provides realtors with a lot more flexibility regarding how they want to promote themselves to potential clients.

Finally, realtor video marketing is gradually becoming the most effective way for realtors to get their names out there, connect with prospective sellers and buyers, and expand their businesses like never before.

Here’s a guide with some tips for realtors to craft an effective video marketing strategy.

  1. Plan Ahead

Every video marketing campaign should begin with a well-thought-out plan. It requires understanding how to determine the scope of a project and determining the correct components for your campaign. Only then can a realtor benefit from real estate video marketing more effectively.

The planning should include not just the content but also the scripting and duration of your campaign. It is also the time to delegate tasks, ensuring that you have professionals dedicated to developing your plan.

  1. Set A Budget

If you are creating the video on your own, you must budget for your team’s time, equipment, editing software, food, and other expenses related to the shoot. Hiring a video marketing agency may increase your expenditure, but it is worthwhile if you are unsure of your video talents.

If you carefully plan your budget, you will not only save money, but you will also be much more ready to get everything done right and on time when the moment arrives to shoot your video.

  1. Choose the Right Equipment

The benefits of real estate video marketing can only be enjoyed if your video content is of high quality. The easiest method to achieve this is to use high-quality equipment to record videos and audio for your company.

High-speed internet enables higher resolution streaming, allowing the viewers to see your properties in greater detail. As a result, choose an excellent camera, lighting, and sound equipment to record your videos.

  1. Introduce Yourself

When potential clients don’t know who you are, they are typically hesitant to consult with you or pay you to help them sell or buy a home. As a result, realtor video marketing must include introduction videos. It is critical for any real estate agent wishing to expand their clients.

Realtors can make a series of videos to introduce themselves to their audience while discussing the various services they provide. Alternatively, they could decide to make a series of videos on the advantages of homeownership.

  1. Show the Property

Working with the video marketing strategy for real estate entails using the format’s strength to promote the best aspects of your property. It includes displaying all aspects, amenities, and benefits that they provide.

Put yourself in the shoes of your target audience to do this. Consider what they would like to see and the type of content required to decide in favour of acquiring a home or any other property.

  1. Post Where Your Audience Is

There are various options to interact with your audience using videos in the real estate market. It, however, implies that you must make the correct option when selecting the ideal channels to post and promote your real estate videos.

Your videos must be published in places where your target audience can see them. For example, just because Facebook is a popular site does not imply that your target audience is present or that you will achieve good results with it. Consider what your target audience does online and, more crucially, where they go for real estate information.

  1. Add Human Elements

Purchasing or selling a home is a deeply personal process. It is not only monetarily significant, but it is also emotionally taxing. Therefore, people frequently act based on their emotions. It can be beneficial for your real estate videos to develop content that focuses on positive human emotions such as joy, happiness, and love.

Videos that create an emotional response evoke better emotions from viewers and are far more memorable. This is especially true for selling real estate because customers like to relate to other warm humans rather than frigid property listings.

  1. Use Different Video Formats

One of the advantages of video marketing is that it works with and can be transformed into any video type. This implies that a realtor or real estate business can make various videos to meet different goals and needs while maintaining consistency with its brand approach.

Here are some of the best types of videos you can make as a realtor to promote your business:

  • Explainer Videos
  • Residence Showcase Videos
  • Neighbourhood Showcase
  • 360-degree Property Tour Videos
  • Testimonial Videos
  1. Analyze Your Competition

One needs to study and research the competition before launching any video marketing campaign. It is wise to know and understand what kind of video marketing strategy the competitors are using and why their audience is sticking with them.

This step will help you determine where your competitors are lacking so that you can work around that as an advantage. You can provide the information and content through your videos that your competitors aren’t offering to the prospective audiences, giving you an upper hand.


Use this video marketing guide to demonstrate your personality, your real estate knowledge and establish trust. Maintain a professional demeanour while being friendly and engaging with them.

Show clients why your content is unique and essential by emphasizing the importance of your facts, storytelling, and your distinct perspective.

Is your company ready to go social?

Contact us today for a free, no-obligation quote.

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