Effective social marketing begins with setting goals for your business. How you measure these goals is absolutely fundamental to the success of your social media marketing strategy. There are many social media analytical tools available on the web, however, most come at a monthly fee. If you’re looking for budget friendly analytical tools, we’ve already done your homework for you. Check out our favourite (and free) analytical tools to monitor your social media marketing efforts.

FACEBOOK INSIGHTS

Cost: $0.00

Facebook provides a very comprehensive built-in reporting platform for your company page. You can see analytics for your page, posts, and people who like your page.  Some key metrics include page likes growth, post reach, and page engagement. You can even compare the performance of your page between time periods (usually by a month-to-month basis).  You’re also able to see what types of posts are most valuable and when you’re fans are online. This information is vital so you can better optimize your content calendar and post schedule.

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For more information, visit https://www.facebook.com/help/336893449723054/.

SIMPLY MEASURED

Cost: $0.00 – Free Sample Report or $500 + per month (depending on package)

Simply Measured offers a variety of free reports for multiple social platforms including: Facebook, Twitter, Google+, Pinterest, Instagram, and LinkedIn. The reports are free on one condition: you follow or “like” Simply Measured on Facebook or Twitter. The reports give you a taste of their paid measurement packages but they are nonetheless quite useful if you’re a smaller company with a strict social media marketing budget.

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http://simplymeasured.com/free-social-media-tools

SOCIAL BRO

Cost: $0.00 or $13.95 (and up) per month

Analyze your Twitter page with the free Social Bro plan. With this plan you can analyze up to 2 Twitter accounts and you have an allowance of 5000 social contacts, which include your followers and the number of people you follow. View important community insights, manage your followers, and discover the best time to tweet so your posts get maximum reach.

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http://www.socialbro.com

PINTEREST ANAYLTICS

Cost: $0.00

Find out how many people are visiting your Pinterest page, seeing your pins, and engaging with your content all in one convenient place – Pinterest! There’s only one catch – in order to get access to your analytics you must first verify your website. For step by step instructions on how to verify your Pinterest page, go to http://business.pinterest.com/en/verify-your-website.

Recently, Pinterest has released a new and improved analytical feature, based on feedback from a number of pinners looking for more detailed analytics. You can now discover your most engagement boards and pins and which ones are driving the most impressions, clicks, and repins.

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To learn more, visit https://analytics.pinterest.com/

While this list of free analytics tools is very limited in terms of social stats, if you’re not looking to pay a monthly fee for analytics, these are your go-to tools.

What free social analytical tools have you tried and tested?