With over 225 million users, LinkedIn is the world’s largest professional networking website. LinkedIn connects students and business professionals to a world with endless opportunities. Members can network with professionals, find jobs, and search for potential clients.
LinkedIn members have the option to create a personal profile and a company page. In order to create a company page, users must first have a personal profile. Personal profiles showcase a member’s work experience and professional skills, which can be viewed by individuals within their network. Company pages serve the purpose of building a business’s professional identity online. As LinkedIn is primarily a business-centered platform, it is the ideal place for individuals to go to seek out company pages, to get industry updates, research product and services, and search for job opportunities.
So how do you create a company page on LinkedIn? Follow the steps below and you’ll find the process rather simple.
If you do not already have a personal LinkedIn page, you will need to create one. (Skip to step 5 if you already have a personal account).
Step 1: Sign up at http://www.linkedin.com/
Fill out the initial contact form.
Step 2: Once you’ve joined LinkedIn, you will need to fill out your personal information. Click on “Create my profile” and you will have the option to grow your network in LinkedIn by authorizing access to your email contacts. You next have the option to share your LinkedIn profile on Facebook and Twitter, however I recommend doing this after your profile is fully setup.
Step 3: Select account type. I recommend starting with a basic account and upgrading to a premium account once you have grown your LinkedIn network.
Step 4: Take the time to make your personal page as detailed as
possible. LinkedIn will walk you through the profile completion process.
Creating Your Company Page
As a business, it’s important to be where your customers are. LinkedIn is the ideal platform for scouting prospective clients and building your business contacts.
Step 5: To create a company page, move your cursor over the “Interests” tab at the top of your homepage and select “Companies.” Click the “Add a Company” link in the upper right area of the page.
Step 6: Enter your official company name and work e-mail address. Click “Continue” to enter your company information.
*Make yourself a “Designated Admin”
Step 7: Optimize company name and description.
Step 8: Add photos & specialties. It’s important to upload your company logo. For a “standard logo”, the dimensions should be 100 pixels wide by 60 pixels tall. If you have a square logo, the dimensions should be 50 px by 50 px. Try to include as much detail as possible. You can also include a cover photo for your company page (646 pixels wide by 220 pixels tall).
The “Company Specialties” section enables your business to appear in searches within the site. Fill out this section by including a few keywords that are relevant to your business.
Step 9: Complete “Overview”. To attract visitors to your website, direct them to a landing page, rather than your homepage.
Step 10: Once your company overview is complete, you will need
to fill out your product/service information which is located under the
“Products” or “Services” tab. This page will allow you to
highlight all that your company has to offer. You can do this by adding images,
descriptions and videos.
Step 11: After you have filled in your company information, you will want to ask for product and/or service reviews.
Step 12: Once your page is completely optimized, you will want to start posting updates at least once per day.
Your completed profile should look a little something like this: logo, company name, cover photo, updates, about, etc.
Now that you’ve created a company page for your business it’s time to start networking! You should start making connections, requesting recommendations from previous clients, joining and creating groups, and uploading content 2-3 times a week. If you remain fairly active on LinkedIn I am confident that overtime you can build a dedicated following of LinkedIn users.