The Perfect Facebook Ad Formula for Real Estate Listings That Get Clicks, Calls & Showings

You’ve got a new listing. You post it on Instagram. Maybe even boost it on Facebook. But… crickets.

What gives?

The truth is, most agents don’t have a strategy when it comes to Facebook ads for listings. They post a few photos, add a price, hit boost, and hope for the best.
But Facebook ads don’t work like magic—they work when you follow a proven formula.

So today, I’m giving you my go-to blueprint for creating a Facebook ad for a new listing that actually drives interest, clicks, and leads.

 

🧠 Why Facebook Ads for Listings Work (When Done Right)

  • Facebook and Instagram are visual platforms—perfect for showcasing listings
  • Meta’s targeting allows you to reach locals, homeowners, renters, investors, and more
  • You can include links to property pages, booking forms, or lead capture landing pages
  • With a budget as low as $10/day, you can get real visibility in your market

 

🔍 The Common Mistake: Boosting a Post vs. Running a Real Ad
Boosted posts are tempting. One click, done, right?

❌ The problem? Boosted posts lack targeting options, don’t optimize for leads or clicks, and usually result in low engagement.

✅ Instead, create a campaign in Ads Manager with clear objectives (like lead generation or traffic). This lets you:

  • Choose your audience precisely (You can also let Facebooks algorithm find your audience….it’s actually getting pretty good)
  • Use better creative options (carousel, video, headline)
  • Track performance in detail

 

📋 The Perfect Listing Ad Formula (Step-by-Step)
Here’s the breakdown that works:

✅ Campaign Objective:
Choose Traffic, Lead Generation, or Conversions (if you’re using a lead capture website).

If you want leads directly from Facebook, use Lead Generation.
If you want to drive traffic to your site (with a lead form there), choose Traffic.

 

🚨Make sure you select “housing” as your special interest category. This is a requirement. It will remove some targeting abilities but if you don’t select this you risk the possibility of getting your account terminated.

 

✅ Audience Targeting:
Test different audience targeting: location + interests + custom audiences

Location: Radius around the property (or local area, for example 30-50 Miles around)

Age: 28–65+ (Because we selected the “housing” special interest category you won’t be able to adjust age targeting…don’t worry. Just go with it.

Detailed Targeting: You can test using detailed targeting, however this is limited. Try general interests like: “House hunting”, “Real estate”, “Home improvement”, “Zillow” (if still available), “realtor.ca”, “Home design”

Custom Audiences: Website visitors, Instagram/facebook engagers, video viewers, email list

 

✅ Ad Copy Formula (Keep it conversational!):
Hook Line (1st sentence) – Grab attention with a question or bold statement

Highlight Key Features – Beds, baths, upgrades, schools, location perks

Call-to-Action – “Click below to book your private showing,” or “Get the full photo tour now”

Example:

“Dreaming of a bigger backyard this summer? 🏡
This 4-bedroom gem in [neighborhood] has a huge lot, finished basement & renovated kitchen.
Click below to see the full gallery & book your private showing before it’s gone.”

✅ Creative:

  • Use high-quality photos or a quick walkthrough video
  • Consider using carousel format to show multiple rooms
  • Add your branding subtly—but don’t clutter the images with too much text

✅ Landing Page:
Send people to:

  • A property landing page with full details & inquiry form
  • A lead form inside Facebook (with a follow-up plan in place!)
  • Or a booking link for private tours

 

✅ Budget Recommendation:

  • $10–20/day for 5–7 days = $50–$140 total
  • Start smaller if needed, but give Facebook time to optimize

 

📊 Track Your Results
Make sure you’re monitoring:

  • Clicks to website
  • Cost per lead
  • People completing your forms or booking viewings

Retarget people who clicked or watched your video later with a second ad.

 

🚀 Pro Tip: Run a “Coming Soon” and “Just Listed” campaign separately

  • Tease the listing a few days before it’s live
  • Build anticipation and generate early interest
  • Then follow with your full listing ad once it’s active

💬 Final Thoughts:
Great ads don’t need a huge budget—but they do need a strong formula.

Start using Facebook ads the right way for your listings, and you’ll see more clicks, more calls, and more serious buyers walking through the door.

Need help? Book me for a one-on-one call and I’ll help you set up your Facebook Ads OR sign up for my Realtor Facebook Ads course if you want step-by-step help building your campaigns.

🔥 How to Analyze Facebook Ads for Better Results

Struggling with Facebook Ads performance? In this video, I break down how to review ad metrics in Meta Ads Manager so you can optimize your campaigns and stop wasting money! Learn how to analyze CPC, CTR, conversion rates, and more to get the best ROI on your ad spend.

🔎 Key Takeaways:
💡 The best way to track ad success
📊 Which metrics actually matter for performance
❌ Common Facebook Ads mistakes to avoid
⚡ Pro tips for improving your ad strategy

👉 Subscribe for more Facebook Ads tutorials and digital marketing strategies!

———
🔥 Get Access To The Facebook & Instagram Course For Realtors
Learn How To Setup The Perfect Marketing Campaigns To Promote Real Estate Listings: https://goingsocial.ca/facebookads_mi… 🔥

🚨 Are you looking for expert help with your Facebook & Instagram Advertising?
Book A Coaching Session Today:
https://goingsocial.ca/what-we-do/soc…

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Timestamps (Video Chapters)
00:00 – Importance of understanding facebook ad metrics
01:10 – Key Facebook Ads Metrics You Must Track
02:30 – How to Analyze Your Ad Performance
03:45 – Common Mistakes & How to Fix Them
05:00 – Making Data-Driven Decisions for Your Ads
06:15 – Final Thoughts & Next Steps

Facebook Ads Disabled or Disapproved? Here’s What To Do

Did Facebook (Meta) reject your Facebook or Instagram ads? Did you know there is a way to dispute Facebook’s decision to disapprove your ads?
Has your entire Facebook account has been disabled? – Don’t worry. You can get help directly from Facebook (Meta) support.
In this video, I’ll explain how to get your rejected Facebook ads approved, and how you can get direct contact with Meta Business Support and get your ads and/or ad account back up and running.

I’ll cover 3 common Facebook & Instagram disapproval scenarios and demonstrate the steps so you can get your ads approved (2022 new process explained)

You’ll also find out how to submit a request for review of a disputed ad, and learn what information you’ll need to have when you contact Facebook.

Watch the full video: https://youtu.be/d2hLkh5nAFA

00:00 Intro
01:00 What to do when your Facebook & Instagram ads are disapproved
04:33 Request a second review of disapproved ads
07:33 Scenario 2 – How to get help from Meta Business support
16:41 Scenario 3 – Your entire ad account is disabled – now what?

How To Add The Featured Section In LinkedIn – Easy Step By Step Tutorial

Have you activated the Featured Section on your LinkedIn Profile?

If not you’re missing out on an opportunity to feature more of your content on your LinkedIn profile. This feature allows you to display images, posts, videos, media links and more at the top of your profile page.
In this video, I’ll show you, step-by-step, how to activate this feature and how to start selecting content to appear in your own Featured Section. This is a super easy LinkedIn tutorial that can make a world of difference in helping you build a bigger and more targeted audience on LinkedIn.

The LinkedIn featured section is often missed by people and unlocks a fantastic opportunity to showcase more of your content, skills and experiences and even the success you’ve had along the way.

You can add
– Video links
– YouTube videos
– Website links
– Article links
– Your LinkedIn Newsletter (tutorial video:
– LinkedIn Posts you or others have shared
– Media including documents, photos and presentations
Basically, anything that is important to you.

Watch this video and learn how to take advantage of your LinkedIn Featured section

Canva Keyboard Shortcuts | Work Faster & Smarter

These Canva Keyboard shortcuts will help you work faster, and get more done so you can work efficiently. What are your favorite shortcuts – comment below.

💰 AFFILIATE LINK: Get a 45-day FREE TRIAL TO CANVA PRO
https://partner.canva.com/c/1232855/619765/10068

For More Canva Tutorials Checkout These Videos:
– Batch Create Social Media Post Graphics In Canva – Easy Tutorial! –

– Canva Keyboard Shortcuts – Save Time – Work Faster – Easy to Learn! – https://youtu.be/ThvJt1IWR-I
– Create Slide Show Videos for Real Estate Listings in Canva – https://youtu.be/pFydPCRyKw4

Canva Tutorial – How To Remove A Background From A Photo

Have you ever had an image that you wanted to remove the background of? Maybe you’re making a thumbnail for youtube and you wanted to use your picture but not the background on your photo. Canva.com has an easy one-click tool that removes your photo background. Watch this quick canva tutorial to learn how to remove your image background super fast.

Comment below and let me know what have created with this feature.

💰 AFFILIATE LINK: Get a 45-day FREE TRIAL TO CANVA PRO
https://partner.canva.com/c/1232855/619765/10068

For More Canva Tutorials Checkout These Videos:
– Batch Create Social Media Post Graphics In Canva – Easy Tutorial! –

– Canva Keyboard Shortcuts – Save Time – Work Faster – Easy to Learn! – https://youtu.be/ThvJt1IWR-I
– Create Slide Show Videos for Real Estate Listings in Canva – https://youtu.be/pFydPCRyKw4

Using ChatGPT To Convert Your YouTube Video Transcript To A Blog Post

Learn how to use ChatGPT to repurpose your video content! In this video I demonstration how to convert your YouTube Video Transcript to Blog Post copy for your website with a few easy commands.
I’ll show you how to prompt ChatGPT with commands to ensure it understands your requests and what to do when it doesn’t understand your commands fully.

6 Ways To Repurpose Your Video Content (Podcasters, YouTubers, Livestreamers)

Repurposing your video content is the best way to expand your audience reach, grow engagement and a following.
In this video, I explain why you should expand beyond just youtube as your video content platform. I share six ways to repurpose your video content – it’s a video you won’t want to miss.

CHAPTERS
0:00 – Intro – 6 Easy ways to convert your video content for multiple platforms.
0:36 – Repurpose video content on Social Media Platforms
1:01 – How to Easily create multiple video cips for social media Posts
2:42 – Repurpose Video Content As Website Blog posts
3:23 – Use ChatGPT To Convert Video Transcript to Blog Post Copy
4:15 – Share Long-form YouTube video content in Email Newsletters
5:04 – Convert YouTube Videos to Podcast Episodes
5:59 – Repurpose Video Content On Website Landing Pages As Lead Magnets
7:34 – Summary

🔥7+ Facebook & Instagram Ad Tips From The Pros

Getting started with Facebook and Instagram (META) Advertising? Not sure where to start or what you need to prepare before you begin creating your ads? Check out my full video featuring 7+ expert tips to get connected in META so you can get better results from your ad campaigns.

Watch the video now: https://youtu.be/vviOHDlMmuM

Batch Create Social Media Post Graphics In Canva – Easy Tutorial!

Batch Create Social Media Post Graphics in Canva in Minutes. Save time with this easy-to-follow tutorial.
In this video, I’ll show you how to use a spreadsheet to prepare your social post copy, then import it to Canva so that you can create social media post graphics in minutes.

Bonus: I’ll also show you how to repurpose your post graphics by easily resizing in canva so you can use the same graphics for multiple social media platforms and placements like Instagram (square), Reels or Stories (tall) and more.

Bonus X2: I’ll also show you how to save your post graphic layout designs as Canva Templates so that you can reuse them over and over.

💥 AFFILIATE LINK:
If you are looking to get started with Canva or want to upgrade to a FREE 30-DAY TRIAL of Canva Pro, click my affiliate link below:
https://partner.canva.com/c/1232855/1486374/10068

0:00 – Intro
0:27 – How To Bulk Create Social Media Post Graphics In Canva
3:17 – Importing a CSV File with Post Data Into Canva
9:23 – How To Automatically Resize Your Social Media Post Graphics In Canva
12:47 – How To Save A Design As A Reusable Template In Canva
14:47 – How To Create Testimonial Graphics For Social Media Posts In Batch In Canva
23:12 – Summary Of Canva Batch Graphic Creation Tutorial