6 Ways to Get More Followers on Pinterest

According to Social Media Today, conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic sources.

Many brands are quickly recognizing the power of Pinterest as an influential business tool. They are learning that Pinterest is a powerful traffic driver and strong lead generator. As one of the fastest growing websites in history, I think it’s safe to say that Pinterest isn’t going anywhere, anytime soon.

It’s time to start taking Pinterest seriously. If you’re a Pinterest newbie and are struggling to increase your Pinterest following, keep reading for six proven ways to get more followers on Pinterest.

Rule 1: Pin Quality Images

Since Pinterest is truly a visual space, pinning high quality images is an absolute necessity to attract followers. Pinning visually-appealing content increases your chances of having your image repinned. Each time your content is repinned, more people will see it and as a result you’ll gain more engagement and page likes.

Rule 2: Pin Fresh Content

Repinning is good practice, but if you only repin images or videos that others have posted you’re not adding to the content pool. Add new content from other sources and keep content fresh. There’s no shortage of content on the internet – source out something unique.

*Remember to always pin content that is relatable to your brand image.

Rule 3: Comment and Like Pins

While commenting is on the low end of the engagement scale of activity within Pinterest, adding comments occasionally to pins you love is a great practice to get noticed by others. Also the act of liking someone’s pin is a great way to get their attention. If a user sees you’ve liked their pin, chances are they will check you out. If they do and they have shared interest in your content, they are likely to follow your pins or boards as well.

Rule 4: Follow Other People

Following users is a great way to attract new followers. When you follow someone, there is a good chance they will notice and may choose to follow you back. It’s recommended you seek out people to follow who have shared interests. You can find pinners who share similar interests by searching for some of your industry’s keyword phrases on Pinterest. Add those users who are actively publishing content and have a solid fan base.

Rule 5: Add a Board Widget to Your Site

The board widget which can be found on the widget builder page (http://business.pinterest.com/widget-builder/ ) can be added to websites. This board helps display up to 30 of your latest pins on the selected board on your website.

Rule 6: Complete Your Profile

Ensure your profile is completed fully. Why is this important? When users see your posts and check out who you are they will read your profile. They want to know a bit about you to identify if you will have shared interests. Describe yourself or your business and include what type of content you’ll be sharing on Pinterest. Make sure to also include a link to your website.

Keep in mind that building a solid Pinterest following will take time. If you put these 6 rules of Pinterest to use, you’ll be well on your way to Pinterest success.

Written By: Jessica Hooper

Pinterest Video Series: How to Use Pinterest For Business

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Do you want to learn the most strategic way to build followers on Pinterest and expand your marketing reach?

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PinterestBusiness

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The LinkedIn Cheat Sheet for Image Sizing & Dimensions

LinkedIn has become the leading network for Business to Business Social Media Marketing. It is a place where individuals go to find out more about your company. It is crucial then to ensure that your LinkedIn Company Page is up to date with visually appealing graphics. For best results, we have created an infographic depicting the latest image sizes and dimensions for your LinkedIn Company Page.

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The HORIZONTAL LOGO is the standard logo for your company page and will be visible at the top of your LinkedIn page, to the left of your company name. The logo measures 100 x 60 pixels. If you upload a larger size image, it will be resized to fit.

The SQUARE LOGO is your standard logo used on your network updates. It will be displayed as 50 x 50 pixels and will be automatically resized to fit these dimensions.

The BANNER IMAGE, or cover photo is situated under the horizontal logo on your main company page. Last year LinkedIn updated their company pages layout to include a larger banner image measuring 646 x 220 pixels. Take advantage of this image space to showcase your product/service offerings.

A SHARED LINK on your profile page will be displayed as 180 x 110 pixels. You are allowed up to 240 characters of text when updating your status.

The COMPANY COMMENT LOGO will appear when you like or comment on updates on your company page. This image will be displayed as 30 x 30 pixels.

The CAREERS section of LinkedIn Company Pages enables companies to post current job openings. You can upload a cover photo measuring 974 x 238 pixels.

Note: To post jobs in the Careers Section of your company page you must have a paid LinkedIn subscription (starting at $26 a month).

The PRODUCTS & SERVICES tab on your company page tells users what you’re company is selling. The banner image measures 646 x 220 pixels.

The PRODUCTS thumbnail images are displayed at 100 x 80 pixels. You have up to 100 characters for your product (or service) title and 1,000 characters to tell users more about it.

Hint: Depending on your product size, you should add only your most popular items. You can include a link to your website for more product information.

There you have it – all of the proper LinkedIn image sizes & dimensions, all in one place for your convenience.

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