According to Social Media Today, conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic sources.
Many brands are quickly recognizing the power of Pinterest as an influential business tool. They are learning that Pinterest is a powerful traffic driver and strong lead generator. As one of the fastest growing websites in history, I think it’s safe to say that Pinterest isn’t going anywhere, anytime soon.
It’s time to start taking Pinterest seriously. If you’re a Pinterest newbie and are struggling to increase your Pinterest following, keep reading for six proven ways to get more followers on Pinterest.
Rule 1: Pin Quality Images
Since Pinterest is truly a visual space, pinning high quality images is an absolute necessity to attract followers. Pinning visually-appealing content increases your chances of having your image repinned. Each time your content is repinned, more people will see it and as a result you’ll gain more engagement and page likes.
Rule 2: Pin Fresh Content
Repinning is good practice, but if you only repin images or videos that others have posted you’re not adding to the content pool. Add new content from other sources and keep content fresh. There’s no shortage of content on the internet – source out something unique.
*Remember to always pin content that is relatable to your brand image.
Rule 3: Comment and Like Pins
While commenting is on the low end of the engagement scale of activity within Pinterest, adding comments occasionally to pins you love is a great practice to get noticed by others. Also the act of liking someone’s pin is a great way to get their attention. If a user sees you’ve liked their pin, chances are they will check you out. If they do and they have shared interest in your content, they are likely to follow your pins or boards as well.
Rule 4: Follow Other People
Following users is a great way to attract new followers. When you follow someone, there is a good chance they will notice and may choose to follow you back. It’s recommended you seek out people to follow who have shared interests. You can find pinners who share similar interests by searching for some of your industry’s keyword phrases on Pinterest. Add those users who are actively publishing content and have a solid fan base.
Rule 5: Add a Board Widget to Your Site
The board widget which can be found on the widget builder page (http://business.pinterest.com/widget-builder/ ) can be added to websites. This board helps display up to 30 of your latest pins on the selected board on your website.
Rule 6: Complete Your Profile
Ensure your profile is completed fully. Why is this important? When users see your posts and check out who you are they will read your profile. They want to know a bit about you to identify if you will have shared interests. Describe yourself or your business and include what type of content you’ll be sharing on Pinterest. Make sure to also include a link to your website.
Keep in mind that building a solid Pinterest following will take time. If you put these 6 rules of Pinterest to use, you’ll be well on your way to Pinterest success.
Written By: Jessica Hooper
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