5 Strategies to Grow Your Pinterest Audience

You might already have a good grasp of how to best grow your audience on Facebook and Twitter. After all, these dominant social media channels have existed for around a decade. But what about newer social media websites like Pinterest? What are some strategies to attract the right people to your Pinterest page?

Pinterest is only four years young which means users, current and new are still learning the most effective Pinterest marketing strategies for their business. We’ve created a list of 6 tips to follow to grow your Pinterest following.

1. Promote, promote, promote!

Every time you pin content you should be sharing it on Twitter as well. In order to do so, you must first connect your Twitter page to your Pinterest account by going into your Settings and Social Networks section. You use hashtags on Pinterest the same way you do on Twitter so make sure to include at least 3 hashtags (but no more than 5 – it can look spammy).

You know the saying “nothing good in life is free?” Well it’s true! Pinterest has recently announced a self-serve dashboard for promoted pins. The promoted pins will show up in people’s search and category feeds. Tap Pinterest’s 70 million + users by testing this self-serve promotional tool ads.pinterest.com.

2. Add “Pin It” and “Follow” button to your website

Encourage people to pin things from your website by adding the “Pin It” button to your company webpage. You can build your own here (http://business.pinterest.com/en/widget-builder#do_pin_it_button).

To get the word out about your Pinterest business page, add the “Follow” button to your webpage. Keep in mind that you should have social plugins for each of your social media pages including Facebook, Twitter, and Google+. (Ask us for help on how to build your own social plugins for your website!)

3. Verify your website

Verifying your website on Pinterest tells users that you own it. Once verified, a checkmark will appear beside your brand’s URL on your profile and in search results. You can now display your full website URL on your Pinterest profile. You’ll also be granted access to Pinterest Analytics, where you can find out important information about your follower such as when they’re online.

4. Original content > repins

Did you know 80% of content on Pinterest are repins which translates into only 20% of original content? Yes, it will take more time to create your own compelling content but it will also get the word out about your board. I suggest checking out Canva.com, a free, easy-to-use graphic design tool that pretty much does the work for you. This design tool already has plenty of designer layouts to choose from. Browse and choose your layout then edit the text/images accordingly.

When you’re designing your graphics keep in mind that red, orange, and brown images have 2x more repins than blue images.

5. Engage, Follow, Engage

Let’s face it, if you create a complete Pinterest page and add compelling content on a daily basis, sure your page probably looks good but is your following growing at the rate you want it to? Probably not. And that’s because engagement is key to expanding your Pinterest fan base.

Go to the “Popular” section of your Pinterest feed and start liking, commenting, and repinning interesting content. Never leave a comment on another user’s pin trying to sell your products/services. This is a big no-no! You first need to establish trust with the user by showing them you know and care about their pin.

Try searching for influential followers in the “Find Friends” tab and add 5-10 new followers on a weekly basis. If you’re following people who share the same interests as you, they’ll likely follow you back.

What other tips can you share to attract more followers to your Pinterest page?  

Top (Free) Social Media Analytical Tools

Effective social marketing begins with setting goals for your business. How you measure these goals is absolutely fundamental to the success of your social media marketing strategy. There are many social media analytical tools available on the web, however, most come at a monthly fee. If you’re looking for budget friendly analytical tools, we’ve already done your homework for you. Check out our favourite (and free) analytical tools to monitor your social media marketing efforts.

FACEBOOK INSIGHTS

Cost: $0.00

Facebook provides a very comprehensive built-in reporting platform for your company page. You can see analytics for your page, posts, and people who like your page.  Some key metrics include page likes growth, post reach, and page engagement. You can even compare the performance of your page between time periods (usually by a month-to-month basis).  You’re also able to see what types of posts are most valuable and when you’re fans are online. This information is vital so you can better optimize your content calendar and post schedule.

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For more information, visit https://www.facebook.com/help/336893449723054/.

SIMPLY MEASURED

Cost: $0.00 – Free Sample Report or $500 + per month (depending on package)

Simply Measured offers a variety of free reports for multiple social platforms including: Facebook, Twitter, Google+, Pinterest, Instagram, and LinkedIn. The reports are free on one condition: you follow or “like” Simply Measured on Facebook or Twitter. The reports give you a taste of their paid measurement packages but they are nonetheless quite useful if you’re a smaller company with a strict social media marketing budget.

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http://simplymeasured.com/free-social-media-tools

SOCIAL BRO

Cost: $0.00 or $13.95 (and up) per month

Analyze your Twitter page with the free Social Bro plan. With this plan you can analyze up to 2 Twitter accounts and you have an allowance of 5000 social contacts, which include your followers and the number of people you follow. View important community insights, manage your followers, and discover the best time to tweet so your posts get maximum reach.

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http://www.socialbro.com

PINTEREST ANAYLTICS

Cost: $0.00

Find out how many people are visiting your Pinterest page, seeing your pins, and engaging with your content all in one convenient place – Pinterest! There’s only one catch – in order to get access to your analytics you must first verify your website. For step by step instructions on how to verify your Pinterest page, go to http://business.pinterest.com/en/verify-your-website.

Recently, Pinterest has released a new and improved analytical feature, based on feedback from a number of pinners looking for more detailed analytics. You can now discover your most engagement boards and pins and which ones are driving the most impressions, clicks, and repins.

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To learn more, visit https://analytics.pinterest.com/

While this list of free analytics tools is very limited in terms of social stats, if you’re not looking to pay a monthly fee for analytics, these are your go-to tools.

What free social analytical tools have you tried and tested?

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