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By Lowell Brown

5 Tips to Stand Out on Facebook

Are you frustrated with your Facebook reach?

Is your post engagement lacking?

Are you spending countless hours on Facebook with no results?

With more than 23 million small business pages on Facebook (and growing), it’s getting increasingly difficult to score quality Facebook Likes. That’s why we’ve provided you with 5 key tips to separate yourself from the crowd and stand out from the competition.

1. Claim customized URL: a short, simple URL is much easier for people to find your business page than a long, numerical string.

2. Choose a unique profile picture: if you’re a small business choose a unique profile picture that showcases what you do. For example, you can use this space to display your top-selling product, or to add a personal touch to your page, upload a staff photo. In most cases, businesses will also use their company logo as their profile picture. Ask yourself “would people recognize our company logo?” This works well for medium-large businesses that are already well established.

3. Create an eye-catching cover photo: Your cover photo is the heart of your business page. This is the first thing a person will see when they land on your page – so make it interesting. Your cover photo is the perfect spot to advertise current promotions, giveaways, and contests. When you’re not running special promotions, giveaways, or contests, use this space to advertise your products/services with a clear call-to-action such as “call now”, “visit our website”, “visit us in store today”. You can also include the words “click here”, where people will be prompted to click on your cover photo for more information. When people click on your cover photo it will enlarge to photo viewer mode. You can then add more information about your cover photo by including text in the description space.

4. Post engaging content: spend some time researching your audience’s interests. If they already “liked” your Facebook page, we know for sure they’re already interested in your business – but what are their other areas of interest? It’s okay to post content, on occasion, that doesn’t directly correlate with your business. Your goal here is to attract engagement on your page and if doing that requires you to step outside of your comfort zone, so be it.

5. Know when your audience is online: use Facebook Insights to find out when your fans are online. Obviously, you want to schedule your posts when the majority of your fans are online so you’ll get both a larger reach and more interaction. Schedule your posts just before or after the hour to reach people during the work week, specifically office workers who will most likely be in meetings on the hour. With this tip, you’re likely to catch these people right before or after a meeting.

Are you already using these tips to leverage your Facebook marketing strategy? If you have any more tips that you’d like to add, leave them in the comments below!

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