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Instagram

By Lowell Brown

What’s the Best Strategy for Using Hashtags on Instagram?

What’s the best strategy for using hashtags on Instagram?

1. For regular posts it is recommended to use 10-20 hashtags. Make sure the hashtags are relevant to your post content and your target audience. Choose a balance of broad and very specific hashtags that are relevant to your actual post content. If a given hashtag is extremely popular (for example, millions of posts use it) it may be too popular and over used. The maximum number of hashtags you can use on a post is 30.

2. You can put hashtags in your post content or within the first comment of a post. It does not have to be in your actual post copy.

3. For Instagram stories you can use up to 3 hashtags to help your chances of being found in “search and discovery”. Any additional hashtags used beyond 3 won’t be used for search results on the platform.

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