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By Lowell Brown

Instagram Tip For Realtors: ?Use A Call To Action To Attract Engagement On Your Posts

What exactly is a call to action?

A call-to-action is defined as “a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here )”.
- Definitions from Oxford Languages

Some common calls to action (CTA) statements are “Visit My Website”, “Shop Now”, “Join My Mailing List”, “Sign Up Now”, “Send Me A DM” Or “Comment Below”.

? The most effective way to create action from an Instagram post is to use a call to action. And, from experience, using a call to action in posts does make a difference. Surprisingly, if you don’t specifically include an action request people are significantly less likely to take any action compared to actions that can occur if one is presented.

I have found that one of the most successful ways to build a relationship with a fan or follower is by encouraging them to interact with you in a Direct Message or DM on Instagram.

Here are a couple ideas you can use to test this out for yourself.

Promoting a free downloadable PDF or want to drive people to a specific promotion on a website? In an Instagram Story Post, use a call to action to tell people to send you a message to get a link or access to it. When they message you send them that link.

(Yes, this is one way to share a clickable link via Instagram)

Sharing a video on Instagram? Use a call to action in the video to encourage people to engage with you. An example you can use is “Comment below to tell me….” or “Tag a friend in the comments below who you think may be interested in…”

In an Instagram feed post you can ask ppl to send you a DM or comment below to answer a question or provider their opinion on a topic or ask your followers to vote between two choices.

By using a call to action on your posts you have a much higher chance of receiving engagement and starting meaningful relationships with your fans and followers. Do this frequently overtime and your followers will become more comfortable engaging with you and over time that will increase the amount of engagement you regularly receive on your posts.

Do you have other ideas on how to use a call to action on Instagram?
Share your ideas in the comments below. I’d love to hear from you
(see what I did there?).

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