Get Down to Business: Cracking the Code on Social Media for Small Business
We are pleased to announce that Lowell Brown, CEO & Creative Director of Insight Design & CEO of Going Social will be speaking at an upcoming event – Get Down to Business: Cracking the Code on Social Media for Small Business. This FREE event is being produced by Lisa Kember, Regional Development Director at Constant Contact.
If you are new to Social Media Marketing or just interested in learning tips, tricks and how-to’s from experts in the field, this will be an excellent event for you to attend.
We will explore how to use social media to successfully market our products and services. Learn from business visionaries and marketing experts. Hear success stories from fellow entrepreneurs who have been driving new business opportunities through social media. Get your questions answered!
THIS IS A FREE EVENT. Your only cost of entry is a business card.
Thursday, May 19, 2011, 8:30am – 6pm
Hyatt Regency Toronto
370 King Street West
Toronto, Ontario, Canada M5V 1J9
Paid parking available in the area and at the hotel. Alternatively, the hotel is approx 10-15 min walk from Union Station.
NOTE: BRING YOUR OWN LUNCH OR PICK UP A SANDWICH ENROUTE. We are offering an optional lunch-time panel of social media experts, a chance for you to get your tactical questions answered. So plan to bring your lunch and stay for the discussion.
9:00-9:45am Keynote: Persistence Pays
9:45-10:25 Social Media Marketing Made Simple: An Overview
Lisa Kember, Regional Director, Constant Contact Inc.
10:40-11:20 Writing Great Content: What Works
Susan Corcoran, Principal, Indigo Oceans
11:20-12:00 Making Email Work: Email as a Social Media Tool
Marc Gordon, Principal, Fourword Marketing
12:00-1:15 BROWN BAG LUNCH / Optional Panel Discussion
Get Your Social Media Questions Answered
Lowell Brown, CEO, Going Social (http://www.goingsocial.ca)
Mark Brodsky, Mark Brodsky Digital Communications
Mike Leon, President, Brand Heroes
Marie Wiese, President, Marketing CoPilot
1:15-3:30 Case Studies: Stories of how small businesses
are using social media for marketing
Alicia Whalen, Principal, A Couple of Chicks Marketing
Tricia Myles, Executive Director, Kid-Safe Productions
Heath Everett, Pres/Master Franchisee, Chili’s Ontario
3:30-4:15 Social SEO: A Case Study on the impact of social media
Krista LaRiviere, CEO, Gshift Labs
4:15-4:30 Final Thoughts: A Call to Action
4:30-6:00 Cocktails & Networking
Facilitated by Jennifer Beale, Unleash PR