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Email Marketing

By Lowell Brown

Get Down to Business: Cracking the Code on Social Media for Small Business

We are pleased to announce that Lowell Brown, CEO & Creative Director of Insight Design & CEO of Going Social will be speaking at an upcoming event – Get Down to Business: Cracking the Code on Social Media for Small Business. This FREE event is being produced by Lisa Kember, Regional Development Director at Constant Contact.

If you are new to Social Media Marketing or just interested in learning tips, tricks and how-to’s from experts in the field, this will be an excellent event for you to attend.

We will explore how to use social media to successfully market our products and services. Learn from business visionaries and marketing experts. Hear success stories from fellow entrepreneurs who have been driving new business opportunities through social media. Get your questions answered!

THIS IS A FREE EVENT. Your only cost of entry is a business card.


Thursday, May 19, 2011, 8:30am – 6pm

Hyatt Regency Toronto
370 King Street West
Toronto, Ontario, Canada M5V 1J9

Paid parking available in the area and at the hotel. Alternatively, the hotel is approx 10-15 min walk from Union Station.

NOTE: BRING YOUR OWN LUNCH OR PICK UP A SANDWICH ENROUTE. We are offering an optional lunch-time panel of social media experts, a chance for you to get your tactical questions answered. So plan to bring your lunch and stay for the discussion.

8:30-9:00am Registration

9:00-9:45am Keynote: Persistence Pays

Lori Raudnask

9:45-10:25 Social Media Marketing Made Simple: An Overview

Lisa Kember, Regional Director, Constant Contact Inc.

10:40-11:20 Writing Great Content: What Works

Susan Corcoran, Principal, Indigo Oceans

11:20-12:00 Making Email Work: Email as a Social Media Tool

Marc Gordon, Principal, Fourword Marketing

12:00-1:15 BROWN BAG LUNCH / Optional Panel Discussion

Get Your Social Media Questions Answered

Lowell Brown, CEO, Going Social (

Mark Brodsky, Mark Brodsky Digital Communications

Mike Leon, President, Brand Heroes

Marie Wiese, President, Marketing CoPilot

1:15-3:30 Case Studies: Stories of how small businesses

are using social media for marketing

Alicia Whalen, Principal, A Couple of Chicks Marketing

Tricia Myles, Executive Director, Kid-Safe Productions

Heath Everett, Pres/Master Franchisee, Chili’s Ontario

3:30-4:15 Social SEO: A Case Study on the impact of social media

Krista LaRiviere, CEO, Gshift Labs

4:15-4:30 Final Thoughts: A Call to Action

4:30-6:00 Cocktails & Networking

Facilitated by Jennifer Beale, Unleash PR

(Cash Bar)

Is your company ready to go social?

Contact us today for a free, no-obligation quote.

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