Social Media Marketing Strategy
& Campaign Planning

To establish a process to measure the success of your marketing efforts
you must have a detailed plan outline with well-defined goals.


Our team of social media strategists, lead by Lowell Brown, will conduct a preliminary review current and previous traditional and social media marketing initiatives.



Our team of social media strategists, lead by Lowell Brown, will conduct a preliminary review current and previous traditional and social media marketing initiatives.


Some of our clients have included:

We’ll work to develop a social media strategy to grow marketing reach, attract customers and build engagement

Our marketing plan will also help outline how to actively measure the effectiveness of the various social initiatives over a 30, 60 and 90 day timeline.


Once these foundations are in place, the specific social tasks can be started as summarized through the rest of the strategy plan.  

Each of these foundational points and social tasks are expanded out in the full document.

Our Marketing Strategy & Campaign Planning Process will outline the following:

Improved clarity of your precise goals for Social Media Marketing.

Evaluation and recommendations on the most suitable platform(s) to reach your ideal customer.

Interests of your target market audience. Interest identification helps with social content development and other promotional goals.

Establish a content strategy outlining ideas and recommendations for social post content, topics and themes of interest to your target audience.

Understanding how to measure and increase Social Media ROI.

A roadmap for success to increase quantity of leads and improve quality of leads (customers).

Proven strategies to foster better engagement and attract more referrals.

After meeting with many web developers, Lowell and his team “got it” right away when many others did not. Together, we collaborated and built a website that is changing the way many small companies find office space in Toronto. The Going Social team quickly learned as much as they could about real estate industry so they could properly deliver a website and social strategy that works. I cannot speak more lightly about the team, their patience and their ingenuity.
Chris Fyvie, Vice President, Sales Representative, Colliers International
Home Value Inc. is very satisfied with the improvement and results achieved on our social media presence thanks to the professionalism, creativity, organization and focused skill set of Lowell, Samantha and their associates. Thanks to Going Social, Home Value Inc. Appraisal is where we wanted to be with our Social Media in a much shorter period of time than we ever could have gotten on our own
Gordon Summerville, Home Value Inc.
Lowell has been a great help to us as we’ve developed our Facebook marketing strategy and by running our campaigns. He has proven his expertise to us with strong results, in both lead generation and sales.
Scott Duncan, Manager, Business Development, George Brown College

Is your company ready to go social?

Contact us today for a free, no-obligation quote.

Let's Get Started
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