Are you seeing the results you hoped for from your social media marketing efforts? Are you having trouble measuring your social marketing ROI (return on investment)? In this article, I’ll explain why so many people answer “no” to the questions above and I’ll offer strategies you can take to avoid this frustration.
It’s always a question I get asked. What social media platforms should I be using? More recently, I’ve had numerous clients and prospects asking “What do you think about Google+? Is it worth it, or a waste of time?
We can all agree by now that Facebook Ads are a must for almost any business. If you want to get your posts and company seen, you have to be willing to invest some money to get the reach for your posts. Facebook has provided marketers with several different options when it comes to creating ads. Different sizes, styles and where and how they appear. It can get very confusing. What's a bit more frustrating is that you often don't know what size image(s) you need until you start creating your ads. To save time and frustration we've created this handy cheat sheet to help you.
Facebook is continually changing their user interface and adjusting company Page template designs. Plus, with so many different image sizes on the platform it's hard to keep track of what size image you might need when you are creating your social me post graphics. We've created this handy cheat sheet to help you save time.
There are thousands, if not millions of images on the Internet. For example, Google is a top image library for just about any image. Type in what you’re looking for in Google Images and you’ll see an endless supply of images. The only problem is the majority of these images are not free for personal... View Article
Are you using Instagram as a marketing tool for your business? Do you want to improve on your Instagram marketing techniques? Instagram is a great way for businesses to tell a visual story about their brand. As it’s quickly becoming a social media power tool, more and more businesses are using Instagram to grow their... View Article
Our favourite social media platform, Instagram, has been aggressively releasing new features and tools the past few months. In this blog post I’ll explain four recent changes to Instagram that you need to know about. Think of the creative ways you can put these changes to work for your business. How will these creative features help you build your brand’s awareness, increase engagement with clients and bring more leads to your business?
When starting social media marketing initiatives, many business owners focus on ROI (Return on Investment). That’s a good thing, but sometimes hard for many to do accurately. It’s easy to focus on the obvious metrics: growth of fans, followers, likes, shares, recommendations, views, comments etc. Many people seem hung up on overall numbers and lose... View Article
A client of mine, Fulcher Model & Talent Agency recently posed a question to me about how to use a hashtag (#) vs. using mentions (@) on Twitter. Specifically their question was: I know about hashtags and “@” mentions, but when, for example our actors book a commercial or other work and want to talk/brag about... View Article
Instagram fans, I’ve got some great news for you. This week Instagram released two new features for its iOS and Android applications. The first change is a pretty big one and one that many users have been craving for a long time. How many times have you made a post only to notice there is... View Article