How (And Why) to Create Your Own LinkedIn Group

Let’s start by addressing the question: “What is a LinkedIn group?”

LinkedIn groups provide a place for like-minded professionals to share discussions, make business contacts, and establish themselves as industry leaders.

Actively participating in groups discussions on LinkedIn is a great way to expand your reach and build brand credibility. You can easily get started by searching for and finding groups in your area of expertise.

You can search for groups in one of two ways:

In the search box at the top of any page, select Groups from the dropdown list on the left. Then type in your keywords or group name to search. You can choose to refine your search results using the checkboxes on the left.

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Move your cursor over Interests at the top of your homepage and select Groups. Scroll down the page and select the Find a group link on the right side of the page. Type in your interests.

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Some groups on LinkedIn are free to join while others may require the group manager to review your request to join.

You can join up to 50 groups – tip: focus on groups with a larger membership to extend your reach even further.

Actively participating in LinkedIn Groups is a powerful lead generator for your business. So why not create your own LinkedIn Group? I’ve outlined 3 reasons why you should create your own group on LinkedIn.

1. Drives Traffic:

When you create a LinkedIn Group, you have the option to feature your website URL in the group profile. This will be one of the first things a people will see when they join your group. You can also add a group welcome message that includes a link to your site.

2. Builds Your Network:

Create your own LinkedIn Group and you’ll likely receive new invites to connect on a daily basis. People can use your group as a reason to connect with you on a personal basis because sharing similar interests is a good reason to connect.

3. Generates Leads:

As mentioned above, LinkedIn Groups are a place for professionals who share and connect around a common interest or goal. People in the same industry or with similar interest join your group to find answers. Take advantage of this opportunity by helping members achieve their own goals. During the process, you’ll be able to establish yourself as an industry leader.

So how do you get started with creating your own LinkedIn Group?

To create a group:

1. Move your cursor over Interests at the top of your homepage and select Groups.

2. Click the Create a group button on the right.

3. Fill in the requested information. A red asterisk means it’s required.

4. Click the Create.. button to create your group as an open group or a members-only group.

You’ll want to invite others with similar interests to join your group by clicking “Send Invitations” under the group “Manage” tab.

 

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Are you a LinkedIn Group Owner or Manager? Feel free to share your LinkedIn Group page in the comments below.

 

5 Tips to Stand Out on Facebook

Are you frustrated with your Facebook reach?

Is your post engagement lacking?

Are you spending countless hours on Facebook with no results?

With more than 23 million small business pages on Facebook (and growing), it’s getting increasingly difficult to score quality Facebook Likes. That’s why we’ve provided you with 5 key tips to separate yourself from the crowd and stand out from the competition.

1. Claim customized URL: a short, simple URL is much easier for people to find your business page than a long, numerical string.

2. Choose a unique profile picture: if you’re a small business choose a unique profile picture that showcases what you do. For example, you can use this space to display your top-selling product, or to add a personal touch to your page, upload a staff photo. In most cases, businesses will also use their company logo as their profile picture. Ask yourself “would people recognize our company logo?” This works well for medium-large businesses that are already well established.

3. Create an eye-catching cover photo: Your cover photo is the heart of your business page. This is the first thing a person will see when they land on your page – so make it interesting. Your cover photo is the perfect spot to advertise current promotions, giveaways, and contests. When you’re not running special promotions, giveaways, or contests, use this space to advertise your products/services with a clear call-to-action such as “call now”, “visit our website”, “visit us in store today”. You can also include the words “click here”, where people will be prompted to click on your cover photo for more information. When people click on your cover photo it will enlarge to photo viewer mode. You can then add more information about your cover photo by including text in the description space.

4. Post engaging content: spend some time researching your audience’s interests. If they already “liked” your Facebook page, we know for sure they’re already interested in your business – but what are their other areas of interest? It’s okay to post content, on occasion, that doesn’t directly correlate with your business. Your goal here is to attract engagement on your page and if doing that requires you to step outside of your comfort zone, so be it.

5. Know when your audience is online: use Facebook Insights to find out when your fans are online. Obviously, you want to schedule your posts when the majority of your fans are online so you’ll get both a larger reach and more interaction. Schedule your posts just before or after the hour to reach people during the work week, specifically office workers who will most likely be in meetings on the hour. With this tip, you’re likely to catch these people right before or after a meeting.

Are you already using these tips to leverage your Facebook marketing strategy? If you have any more tips that you’d like to add, leave them in the comments below!

It’s All About The Visuals

You’ve likely noticed some striking changes over the past couple years with how all the social platforms look – both on mobile and desktop. There has been a trend that’s slowly developed over the past year to make desktop interface design very similar to a mobile experience. So what does this mean?

Overall navigating around is simpler, for any user. Screens aren’t cluttered as much with navigation links, ads and tiny text. The biggest change is bigger and brighter pictures. Almost all of the social platforms give users and brands much more visual space on their profile pages.

But that’s not the only change – visuals have been given more screen real estate. The biggest change falls in the newsfeed. Sure, platforms like Instagram and Pinterest have always been heavy with visuals but their success and popularity, as well as ease of use are what have caused the other platforms to take notice.

Twitter now shows visuals directly in the feed. You no longer have to click image links to see pictures.

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Google+ has continued to focus on giving people a clean user experience and the visuals are continually getting larger. If you share visuals on Google+ you’ve more than likely noticed they are much larger.

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Facebook has also become heavily graphic supportive. It’s even been documented that Facebook gives posts with images a better “reach score” than other posts per their post algorithm. Brands have also been pushed heavily to use images with Facebook’s Ads to promote their pages, boost engagement and post reach.

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Images make the experience for users more enjoyable. Bright, creative visuals whether text or a photo captured attention – and in social it’s all about eyeballs. The more people see your posts, engage with you and take some sort of action, the better.

So what’s the take-away? Use more visuals with your posts, as much as possible.

If you’re looking for ways to create and find visuals, check out our other blog post: http://www.goingsocial.ca/easy-to-use-tools-for-designing-social-media-visuals/

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