How (And Why) to Create Your Own LinkedIn Group

Posted on July 25, 2014 By

Let’s start by addressing the question: “What is a LinkedIn group?” LinkedIn groups provide a place for like-minded professionals to share discussions, make business contacts, and establish themselves as industry leaders. Actively participating in groups discussions on LinkedIn is a great way to expand your reach and build brand credibility. You can easily get started... View Article

The LinkedIn Cheat Sheet for Image Sizing & Dimensions

Posted on February 10, 2014 By

LinkedIn has become the leading network for Business to Business Social Media Marketing. It is a place where individuals go to find out more about your company. It is crucial then to ensure that your LinkedIn Company Page is up to date with visually appealing graphics. For best results, we have created an infographic depicting... View Article

How to Create a Company Page on LinkedIn

Posted on October 18, 2013 By
Step by step guide to creating your company page on LinkedIn.

With over 225 million users, LinkedIn is the world’s largest professional networking website. LinkedIn connects students and business professionals to a world with endless opportunities. Members can network with professionals, find jobs, and search for potential clients. LinkedIn members have the option to create a personal profile and a company page. In order to create... View Article

Social Media is a Vehicle, not a Destination

Posted on February 16, 2012 By

Where are you going with your social media efforts? If you can’t answer this question with confidence, then this article is for you. These days, most brands and businesses realize the importance of having a social presence: we know that we should “be on” Facebook, Twitter, and LinkedIn, but we’re not quite sure where these... View Article

12 Reasons to Go Social in 2012

Posted on January 24, 2012 By

It’s 2012, the year of the dragon. Isn’t it about time you fired up your social marketing strategy? If you’re not already leveraging social sites like Facebook, Twitter, LinkedIn and YouTube to communicate with your audience, you’re missing out on a huge business opportunity. As most of our personal and professional lives move online, it’s... View Article