Lowell Brown, Author at Going Social

Social Media is a Vehicle, not a Destination

Posted on Feb 16, 2012 by Lowell Brown

Where are you going with your social media efforts? If you can’t answer this question with confidence, then this article is for you.

These days, most brands and businesses realize the importance of having a social presence: we know that we should “be on” Facebook, Twitter, and LinkedIn, but we’re not quite sure where these efforts are going. All too often, we treat social media as a destination— an end in itself— rather than a vehicle—a medium that will carry us towards larger business goals.
Read More…

12 Reasons to Go Social in 2012

Posted on Jan 24, 2012 by Lowell Brown

It’s 2012, the year of the dragon. Isn’t it about time you fired up your social marketing strategy?

If you’re not already leveraging social sites like Facebook, Twitter, LinkedIn and YouTube to communicate with your audience, you’re missing out on a huge business opportunity. As most of our personal and professional lives move online, it’s important to start thinking about participating in the dynamic and exciting space of new media.
Read More…

Learn The Power Of Facebook Marketing For Business Feb 16, 2012

Posted on Jan 9, 2012 by Lowell Brown

Going Social sponsors the Social Influence Academy Advanced Facebook Marketing Workshop With Keynote Presenter Lowell Brown

Join us on Tuesday, January 17, 2012 for a highly practical and interactive workshop that will take you to a more advanced level of knowledge on Facebook marketing and follows up with new topics not covered in the Advanced Facebook Marketing – Level 1 workshop. Learn how to build a winning Facebook Marketing Strategy and how to create engaging content and build a thriving community. Read More…

Domain Name Registration With Hover.com

Posted on Jan 11, 2011 by Lowell Brown

Insight Design is pleased to announce a new relationship with hover.com as our primary Domain Name registrar.

As part of our Web Site Design services, clients often ask us to either register domain names for them on their behalf, or to recommend a good domain registrar. We have used several companies in the past including godaddy.com, Netfirms.ca, Domainsatcost.ca and more. We recently started using hover and have found them to be, in our opinion, the best.

Email Marketing

Posted on Feb 1, 2010 by Lowell Brown

How often do you keep in contact with your current and past clients?

One of the best ways to gain repeat business from clients is to keep in contact with them periodically. Many business owners end the customer relationship at the end of a sale, thinking that if/when the customer requires additional services they will “come again”.

Did You Know?

Posted on Jan 10, 2010 by Lowell Brown

Did you know that you can reduce your vulnerability to spam email by protecting the way your email address is displayed on your website?

Let’s face it. We all get lots of spam email. While spam email filters are a great way to weed out those annoying emails within your email client, the best protection is to restrict your vulnerability.

Case Study – Jonathan Preskow Catering Inc.

Posted on Dec 20, 2009 by Lowell Brown

Insight Design was hired by Jonathan Preskow Catering Inc. to create and manage various online marketing campaigns. One aspect of JP Catering’s online marketing initiatives is their monthly newsletter – The Monthly Drizzle.

Insight Design assisted JP Catering by creating a customized newsletter template using Constant Contact, a online services specializing in email marketing and online survey solutions for small businesses, associations, and nonprofits. We designed a newsletter template consistent with JP’s web site brand, organized monthly newsletter content, established email list building strategies and developed creative advertisements catered to niche targeted audiences.

In two short months, we were able to more than double overall traffic to the JP Catering website, established an online marketing plan to promote company services and boosted overall sales for the company.

In our case study, we first measured overall site traffic from the previous 6 months activity on the site. Specifically we looked at the Unique Visitors, Monthly Site Visitors and Average Monthly Page View totals. This allowed us to establish a base to measure our marketing initiatives against.

Our first email marketing campaign showed an incredible change in online activity. Monthly unique visitors boosted by 72%, Monthly Site Visits boosted by 74% and Monthly Page Views boosted by 54%!

Within the Constant Contact system we were also able to track various statistics related to the email campaign itself. Our reports indicated that 47% of contacts received and viewed the email newsletters (the average is 37%). 35.7% of contacts clicked from the email the their website – www.jpcatering.ca (the average is 8.9%).

These stats allow us to measure the impact email marketing had on site traffic and business activity and also provides a basis for us to compare against future campaigns. Insight Design continues to work with JP Catering Inc. each month to develop and design monthly newsletters, targeted announcements and establish creative promotions to drive repeat sales.