It’s no secret. Organic reach on Facebook is at an all-time low. Many people are seeing a reach of around 2% - 6% or lower. Yes. The reality of organic posting on your Facebook page is that only a small number of the people who have liked your page will see your posts. So what can you do about it? Here are 5 recommendations to help you maximize reach and improve visibility of your posts.
We can all agree by now that Facebook Ads are a must for almost any business. If you want to get your posts and company seen, you have to be willing to invest some money to get the reach for your posts. Facebook has provided marketers with several different options when it comes to creating ads. Different sizes, styles and where and how they appear. It can get very confusing. What's a bit more frustrating is that you often don't know what size image(s) you need until you start creating your ads. To save time and frustration we've created this handy cheat sheet to help you.
Facebook is continually changing their user interface and adjusting company Page template designs. Plus, with so many different image sizes on the platform it's hard to keep track of what size image you might need when you are creating your social me post graphics. We've created this handy cheat sheet to help you save time.
When starting social media marketing initiatives, many business owners focus on ROI (Return on Investment). That’s a good thing, but sometimes hard for many to do accurately. It’s easy to focus on the obvious metrics: growth of fans, followers, likes, shares, recommendations, views, comments etc. Many people seem hung up on overall numbers and lose... View Article
If there is any place to advertise today, it’s on Facebook. It is the single largest online market place in the world today. Costing as little as $5.00 a day, you’re able to effectively market your business offerings to a global audience. The key to advertising on Facebook is to understand the different performance parameters and how you must design your ads for... View Article
Are you frustrated with your Facebook reach? Is your post engagement lacking? Are you spending countless hours on Facebook with no results? With more than 23 million small business pages on Facebook (and growing), it’s getting increasingly difficult to score quality Facebook Likes. That’s why we’ve provided you with 5 key tips to separate yourself... View Article
Having a Facebook page for your business is an absolute necessity for social media marketing success. With over 1 billion active Facebook users to date, you’ll be able to effectively reach your target audience with the click of a button. Facebook allows you to effectively send out your brand message to your target audience through... View Article
You may be late to the social media party…but that’s okay. Maybe you have avoided social media because you think it’s going to be too hard or take too much time. Maybe it’s just something you don’t think is going to benefit your business. Maybe the bigwigs in your company are opposed it…and you’re trying... View Article
Did you know that posts on Facebook including a photo album, picture, or video generate about 180 percent, 120 percent, and 100 percent more engagement, respectively? (Facebook) Increase your audience engagement by using this guide to help you improve the quality of images you upload on Facebook. Timeline Your COVER PHOTO (the banner image at the... View Article
With the holidays fast approaching, it’s time to rethink your social media marketing strategy. It’s not too early to start planning your online holiday promotions. We recommend: – Incorporating festive graphics in posts and your cover photo – Creating timely holiday-themed posts, and – Investing in paid advertisements to highlight promotions or discount offers. This... View Article